Product Information Management for Brand Owners: Part 3: Building a Product Data Model in Google Sheets
In the third part of this series, I am looking at how you would build a basic product data model in Google Sheets
Product Information Management for Brand Owners: Part 2: Building a Product Data Model in Airtable
In the second part of this series, I am looking at how you would build a basic product data model in Airtable.
Product Information Management for Brand Owners: Part 1: Why You Should Care about PIM
I created the following video presentation to serve as an introduction to the world of Product Information Management (PIM). While the responsibility of PIM usually falls on the brand owners, often times for retailers, the brands you work with do not properly manage PIM, and hence the responsibility to maintain the data falls upon the
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E-Commerce Accounting: Why you should not use your accounting software to make decisions
One of the most common way I’ve seen E-commerce sellers manage operations is via their accounting software (typically Quickbooks). When I say manage operations, I mean performing such activities as: Inventory Management Inventory Forecasting Inputting Purchase Orders Inputting Sales Orders Analyzing Profitability Other ERP type functions ERP stands for Enterprise Resource Planning and refers to
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Optimizing Google Shopping: Why you shouldn’t use shopping cart plugins to feed to Google Shopping.
There are two main reasons why shopping cart plugins are not the best strategy for your Google Shopping feed: Does not pass Cost of Goods Sold Limit of 1 Google Shopping listing per product Cost of Goods Sold If you are care at all to pass the cost of goods sold to be used in
Internal Rate of Return (IRR): The True Profitability Test
Internal rate of return (IRR) shows the annual rate of growth an investment is expected to generate. Learn how to use it in your profitability analysis.
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True Profit vs. Gross Profit: Calculating Profitability
As an E-commerce seller, deciding which products to sell is vital.
Often, there are hidden costs relating to a product that don’t factor into our calculations. This leads to potentially bad decisions for choosing where to allocate limited investment capital, or worse, can lead to products we think are profitable that are actually losing money!
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