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Product Information Management for Brand Owners: Part 3: Building a Product Data Model in Google Sheets
In the third part of this series, I am looking at how you would build...
Product Information Management for Brand Owners: Part 2: Building a Product Data Model in Airtable
In the second part of this series, I am looking at how you would build...
Product Information Management for Brand Owners: Part 1: Why You Should Care about PIM
I created the following video presentation to serve as an introduction to the world of...
E-Commerce Accounting: Why you should not use your accounting software to make decisions
One of the most common way I've seen E-commerce sellers manage operations is via their...
Optimizing Google Shopping: Why you shouldn’t use shopping cart plugins to feed to Google Shopping.
There are two main reasons why shopping cart plugins are not the best strategy for...
Internal Rate of Return (IRR): The True Profitability Test
How do we decide which products to keep and which products to discard? In a...
True Profit vs. Gross Profit: Calculating Profitability
As an E-commerce seller, deciding which products to sell is vital. Making smart decisions requires...
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